OUR READERS & YOUR PROSPECTIVE APPLICANTS
Our publication is the trusted, go-to source of online news, thought leadership and analysis for higher education. We serve the entire higher ed landscape – two- and four-year institutions, government organizations, corporations and nonprofits – with the best editorial, marketing and recruiting solutions. We have the audience size and breadth to make your postings impactful.
More than 2/3 of our candidate pool are unique to Inside Higher Ed Careers and do not seek employment on the two other large higher education job boards. By advertising with us, you are tapping into the professionals you need and want at your institution. Below are just a few stats to give insight into how you can reach our readers and who are readers are.
How Our Readers Engage With us
2,500,000+
unique monthly website visitors8,000,000+
sent job alerts422,000+
unique email addresses in our database374,000+
newsletter subscribers
DEMOGRAPHICS
WORKPLACE
TITLE LEVEL
Executive Leadership includes President/Chancellor, Provost/C-Level, Dean, Vice Provost/Vice President/Vice Chancellor
READER HIGHLIGHTS
DIVERSE
24% are underrepresented races and ethnicitiesHIGHLY EDUCATED
83% of our readers have a master’s degree or higher
37% have a doctorateAGE
65% Are between the ages of 41 and 59GENDER
57% of our readers are women
23%
active job seekers
66%
passive job seekers
WHY Passive Job Seekers MATTER
Our audience is comprised of both active and passive job seekers — a huge value-add for utilizing our job board. Passive job seekers are individuals who like to keep abreast of opportunities that may best fit their next career step and will apply to these select openings. Passive candidates are a great applicant pool for a few of the following reasons.
Skilled
They continue to build and utilize their skills, experience and network in their current role.
Transparent
They are less likely to exaggerate their experience because they are not pressed to get a job.
Interested
They tend to apply only for the openings they find appealing — making them engaged applicants from the start and interested in your specific opportunity (and not just landing any job).
Low Competition
They are less likely to apply to multiple jobs at the same time — lowering the chance that you, as a hiring manager or recruiter, will have to negotiate with someone who has multiple offers on the table.
Our readers bookmark our website and visit weekly, if not daily, because we are a trusted source. You can count on getting your openings in front of this audience through our relevant job alerts, email newsletters, news articles, opinion pieces and more.
Do you want to learn more about Inside Higher Ed Careers? Contact us today. Complete the form below, call 1-202-659-9208 or email us at recruit@insidehighered.com.
